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Firelands.Net Advertising Guide

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Firelands.Net has published electronic online magazines (E-Zines) since 1996. We have a great deal of experience with E-Zine advertising and how the Internet community views online advertising. There is no doubt that the Internet community would prefer that E-Zines were presented without advertising. In fact, if it were possible they probably would prefer a support system similar to public broadcasting. The reality of the situation is that in order for E-Zines to survive they require a financial base. This is where you, the advertiser, comes in.

Why advertise in an E-Zine?
We have found that the E-Zine readership is very focused on the E-Zine topic. Generalized E-Zines seem to fall to the wayside. E-Zines that address a niche interest seem to have a steady and growing readership.

Why do we use small advertising banners?

Typical Medallion

Firelands.Net publishes its E-Zines with Medallions (mini-banners) along the right hand border of the screen. This is done for two reasons. First, to the readers the Medallions appears as sponsorship endorsements rather than the garish banner ads that have become common place. Second, the Medallions do not disturb the format of the E-Zine making it easy to read, a real plus for any electronic publication.

Why do the ad rates differ for different parts of the E-Zine?
Our hit counts show that certain areas receive more hits than others. Thus these areas, usually the homepage and table of contents, receive the maximum number of hits and offer the most exposure.

How can I get the most from my ad?
Selective placement and repetition. Our hit counts show that the E-Zine homepage and table of contents receive the largest number of hits. We have also found that most readers view every article. To gain maximum exposure we recommend placing medallions on the homepage, table of contents or on several articles in each issue. Of course combinations of placements also work. Also consider using several different medallions to promoting different areas of your business, such as special offers, sales and special merchandise.

How can placing ads in the back issues help?
We have found that approximately 50% of our E-Zine web site hits are generated by the back issues that we archive. Why? To the Internet community and the search engines the back issues appear as a repository of information. This means that anyone searching for information covered by the E-Zine has a good chance of finding a link to a back issue. Since we keep information in our E-Zine archives for a minimum of two years, we have a large number of active links in all the major search engines. This means a continuous stream of new readers.

Who creates the medallions (mini-banners)?
We have artists on staff that can create a medallion from your sketches, photos or ideas. You may supply your own medallion. The Firelands.Net Graphics and Scanning Guide can help you create your own medallions.